What do you want to be known for?


You have big ideas, loads of experience, and a genuine passion for what you do. But when it comes to packaging it all up into a cohesive brand and business model, things get tricky. The vision blurs. You feel "too close" to it. Do you ever wish you had a magic genie who could jump inside your head, organize all your thoughts, and help you make the big decisions?  

Now you do. 

I have 18 years of experience helping entrepreneurs and leaders cut through the noise to clarify their vision and bring it to life. It's not just about making big plans - it's about making big plans happen.  I believe we all have a light to shine. I'm here to help you shine yours. 



Together, we can tackle:

  • Forming + Building Your Team (structure and smooth operation) 
  • Defining + Pricing Your Offerings (yes, for profit)
  • Business Planning (holistic goals, making things happen)
  • Tough Stuff (hard decisions, confrontation, challenging personalities)
  • Marketing + Messaging (non-cheesy elevator pitch, website flow, saying it right)
  • Branding (story, persona, identity, secret sauce)
  • Leadership (owning your voice while still playing nice in the sandbox)

Shannon Guild

Strategist. Coach. Speaker. 
After spending 15 years in various strategic planning and leadership roles at a Fortune 100 financial services firm, Shannon left to pursue her true passion: helping purpose-driven entrepreneurs grow their businesses and illuminate their brands.  Her expertise lies in clarifying the big picture objectives and developing actionable strategies to bring them to life.   Having been directly responsible for starting six entrepreneurial endeavors herself over the last ten years, Shannon has a keen understanding of business planning, branding, implementation, and the roller coaster ride that transpires along the way. 

 View full resume here.

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“I'm grateful to Shannon for her amazing strategic guidance and much needed, shockingly gentle, yet incredibly effective, steel-toed kick in the ass on the business side of my WOO, but mainly, the way she forced me to finally raise my volume.”   
- Tracey Selingo, 


“I was struggling to articulate my core offerings and Shannon was able to peel back the onion to help me find my own words to describe how my work truly helps people. I now have more confidence, which will certainly lead to growth in my practice.” 
- Eliz Peterson, Morgan Stanley


How we can work together 1:1


 VIP Day:
Half day jam-packed session


               • You complete pre-work
               • I research/review your work in detail
               • We hash out multiple issues over 5 hrs
               • One week of email support following   

Via Zoom or in-person



Strategy Intensive:
Deep-dive into targeted issues


               • You complete discovery questions
               • I review your answers in detail
               • We have a 90-minute in-depth strategy call
               • Call is recorded for your future reference

Via Zoom, phone, or in-person



Signature 16-Week VIP Branding Program

Complete definition of your brand and business from the inside out, followed by a tailored roadmap to move you forward with confidence and resolution.

                            • WHO you are
                            • WHAT you offer
                            • HOW you do it
                            • PLUS a plan + a brand + a zillion more   



But first:  
Let's connect and see what makes the most sense for your business.

Schedule a complimentary Discovery Call below and let's get this party started!

Prefer the group scene? Check out our EVENTS page for upcoming workshops and retreats!